Who can use the feature is dependent upon three factors. Unfortunately for some, Instagram puts limits on who exactly can use the Swipe Up feature. It allows users to seamlessly interact with brands directly from the stories that the brands post. This feature provides brands an easy way to drive traffic from the Instagram platform to wherever the link takes them. All a user must do is create their story, and then encourage their viewers to swipe up on their smartphones for more details. The Instagram Swipe Up feature is relatively easy to use. Make it clear that followers can swipe up on your stories Here, we will cover how to add a link to an Instagram story so that your business can drive more traffic. Adding links to Instagram stories is a great way to drive traffic and convert leads while engaging with old customers and clients. With this in mind, one thing businesses should ask themselves is: How can we utilize stories to their fullest potential? Undoubtedly, answering this question with resolve will help drive traffic and conversions for businesses. There’s no doubt that Instagram stories play a key role in extending brand reach and awareness.
When properly implemented, businesses can leverage stories to drive engagement from their audience. However, there are some complexities to work around, like figuring out how to add a link to an Instagram story.
With over 500 million Instagram accounts using the Stories feature, it’s no surprise why businesses want to spread brand awareness through stories. One-third of Instagram’s most viewed stories are created by brands.
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