Once charged, the styler can be used cord-free for up to an hour. The styling tool features rechargeable lithium ion batteries and a removable USB charging cable. Priced at $99.99, it’s the first high-performance cordless, rechargeable auto curler for curls or waves, anytime or anywhere. The showpiece of the range is the Unbound Cordless Auto Curler. Unbound aims to bringtwo essential elements to cordless technology-quick heat time and varying heat settings. The launch is called Unbound and consists of four cordless and rechargeable hair tools. With an ear always tuned in to consumers’ wants, Conair is debuting a new collection, three years in the making, to follow in the footsteps of its past innovations. According to research from Mintel, the time spent by Millennials on their beauty routine is higher than any other generation, as is their skill level in using tools, and their willingness to experiment with products. Millennials and Gen Z consumers are heavily engaged in hair care-often studying tutorials to perfect their hair skills. A combination of on-the-go convenience and salon performance is key.” Products have to deliver results quickly and accurately,” says Robin Linsley, Vice President of Marketing for Conair. “This generation has high expectations that extend beyond functionality.
Also, they have little patience for products that don’t deliver-and frequently broadcast their disappointment or approval.
Raised on chargeable gadgets, they’re accustomed to accessing whatever they need whenever they want it-untethered to an outlet. Styling tools, which help consumers achieve these trendy styles, are popular with all ages, but the category receives an extra boost from on-the-go Millennials and Gen Z.
Emerging hairstyles, especially beachy waves and soft, loose curls are propelling sales. Sales of styling tools are heating up, outpacing volume gains across the entire hair care category, according to Nielsen data.
0 kommentar(er)
